AUTHOR
It’s hard out here for solopreneurs and small marketing teams. There's so much to do, so few resources, and a constantly changing world of platforms. Creating content for social media can sometimes feel like an unwinnable, never-ending game.
Yet if there's one thing I know it’s this:
Posting consistently great content marketing for your startup will get you the engagement, brand awareness, and organic growth your business needs.
So here are 6 design tips, that will show you the exact roadmap to posting consistently aesthetic content—that your audience can't help but love.
Ready to turn that social media mess into a marketing machine? Let’s dive in.
First, before you get anywhere near picking fancy fonts and graphics, you need to decide who you’re doing this all for AND what it is they actually want.
You need to create your “Cohorts Of People" as Gary Vee puts it in his latest book "Day Trading Attention"
So pick. Are you a landscape gardener, interested in 30-50-something-year-olds in South East London, who love pretty gardens and spending weekends at B&Q?
Or a makeup artist, who wants to create more content for the 25-35-year-old corporate city-living peeps? Who have less time and even less money but still need to look good and achieve a professional natural glow for office days and brunch dates.
Once you've decided who you’re going after, and it can be a couple of different cohorts, you’ve got to understand them. Start to research them and listen to them and then create content that is relatable to THEM.
I go in-depth on how to research your audience in my free email course “Transform Your Social Media in 5 days” so sign up to learn more.
A piece of content should do one of the following things:
Pick two of these categories and some topics your audience relates too.
Makeup artist example:
Make people laugh and teach
Content Idea:“
Make-up looks for the people who wake up at 8.30 but need to be in the office for 9am 😱”
Okay, so now you understand your audience a little and what content resonates with them. Next, you need to decide on an aesthetic that they love. Particularly if you want an aesthetic Instagram or a slick-looking LinkedIn. Create a mood board where you have collected the following:
Now if you’re going to be posting consistently this is key. No more creating designs on the fly. This is your set-it-and-forget-it library for unlimited content posting.Go create a library in your favourite design software Canva, Figma, or Adobe Cloud. Add the following items for super quick content creation:
Having all this makes creating content so much faster and gives you a unique amazing-looking brand on socials.
Flow states are real and valuable. The chances are if you are struggling to post consistently you’re going to struggle to sit down and do it more than once a week.
That's what batching is for. Set aside four hours one morning (or an evening if you’re a night owl)
Decide on the following:
From this write your reel video scripts and what shots you need to film. Write any carousel scripts and text-based posts for platforms like Threads, X, and LinkedIn that you’ll be posting.From there update your templates accordingly.
More on this in the “Transform your Social Media in 5-days Course”
Use tools like Buffer to schedule out your content for the week. Catch any leads you generate and set up automated marketing systems with tools like Convert Kit, Zapier or MailChimp. Once you have all your content scheduled, remember to take 30 minutes a day to engage with your audience on your chosen platforms.
There you have it! If you take on board these 6 tips you'll be posting content that is super aesthetically pleasing and consistent.
Remember it's free to post on socials and you can still reach a lot of new customers. Even though it might seem harder these days, with a bit more thought, you can still turn your socials into a great place to organically grow your business.
This is just a quick summary, sign up if you want the full in-depth guide on "Transforming your Social Media in 5 days" sent straight to your inbox today.
